- sihid@southwestern.edu
- 512.863.1996
- Mood-Bridwell 323
Debika Sihi
Professor of Business
Expertise
Digital and Social Media Marketing, New Product Development, Online Privacy, Technology Integration into Business Processes, Marketing for Start-Ups
Debika Sihi is a Professor of Business at Southwestern University. She earned her PhD in Marketing at the McCombs School of Business at The University of Texas (UT) at Austin. She also holds a BBA and MPA (Masters in Professional Accounting) from the McCombs School. Prior to entering the doctoral program, Debika worked at Public Strategies, Inc. and Deloitte, both multinational professional services and consulting firms.
Debika’s research explores the impact of technological innovations on marketing strategy. She has published works in peer reviewed marketing and business journals including the Journal of Marketing Theory and Practice, Industrial Marketing Management, Journal of Research in Interactive Marketing, and the Journal of the Academy of Marketing Science. Debika teaches a variety of business courses including classes on digital marketing and a capstone course with a focus on innovation in business.
Debika actively participates with different initiatives in Austin’s vibrant entrepreneurship community. She is also an avid supporter of Emancipet, an animal welfare organization.
Honors & Awards
- John Shearn Chair in Business Administration
- Stukent 2022 Professor of the Year
- Journal of Business Research, Editorial Review Board Member-Big Data and Business Analytics Track
- Marketing Education Review, Editorial Review Board Member
- 2018 Southwestern University Excellence in Scholarly and Creative Works Award
- 2016-2017 Southwestern University Excellence in Advising Award
- 2016-2017 Community Engaged Learning Fellow
- 2015 William R. Davidson Award runner up-Journal of Retailing
- 2014 Southwestern University Teaching Award
- Guest Post, Creating community through UGC (User Generated Content) during COVID-19
- Featured as Stukent’s June 2019 Professor of the Month
- Featured in 15 Rock Star Digital Marketing Professors.
- Featured in Understand your Consumer
In the News