Associate Professor of Business Debika Sihi published an article titled “Sustainability and Marketing: Examining the Digital Impacts” in the book Advances in Digital Marketing and eCommerce  by Springer. She virtually presented this work examining the developing standards, measurement, and disclosure of environmental impacts related to the advertising industry at the Digital Marketing and e-Commerce Conference held June 26-28 in Barcelona, Spain.

Associate Professor of Business Debika Sihi and Student Researcher Abigail (Abby) Ryan ’25 presented their research project, “Proactively Leveraging Generative AI Tools in Marketing Courses: A Process for Prompt Engineering Assignments” at the Marketing Management Association’s Spring Educators Conference on March 21-22.

Marketers and advertisers were asked about the most effective cereal mascots for an article in Advertising Week’s brand mascot site, PopIcon. They all separately and independently agreed on Tony the Tiger (Frosted Flakes). Associate Professor of Business Debika Sihi was quoted in the article highlighting Tony’s greatness. Read the article here.

Associate Professor of Business Debika Sihi presented her research project titled “Have We Reached a Privacy Plateau? Consumers’ Evolving Privacy Concerns and Their Alignment with Increased State Regulations” at the Association of Collegiate Marketing Educators Annual Conference held March 6-11, 2023, in Houston, Texas. The project explores the privacy paradox and consumers’ willingness to share information online despite stated privacy concerns and growing consumer data protection regulations (at the U.S. state level).

Associate Professor of Business Debika Sihi was named one of three finalists in the Marketing Management Association’s (MMA’s) Teaching Innovation Competition at the 2022 MMA Fall Educators’ Conference, held September 21–23 in San Antonio, Texas. She also chaired a panel on adapting existing curriculum to include more data-driven projects/cases.