A U.S. Army veteran himself, Johnathon Melamed ’25 prioritized supporting his fellow student veterans, all while managing his own small business, supporting his family, and revitalizing his community.
With computer-aided design and 3D printing skills increasingly in demand across a variety of industries, Southwestern University students will soon have another avenue to sharpen their technical knowledge.
Samuel Hoffman ’27 and Ethan Wilcox ’26 were each awarded $40,000 scholarships from The Sumners Foundation for their studies at Southwestern University.
Southwestern’s new Certificate in Legal Studies is designed to prepare students to engage with questions of the law in today’s society by exploring the applications, contexts, and consequences of law.
Pre-nursing graduates from Southwestern will now have the opportunity to earn their Bachelor of Science in Nursing from Baylor’s Louise Herrington School of Nursing in as little as 12 months.
After nearly a decade of bonding over patty melts and honey bbq chicken strip sandwiches, the Southwestern University football team’s offensive line recently became the star of a national Whataburger marketing campaign.
A U.S. Army veteran himself, Johnathon Melamed ’25 prioritized supporting his fellow student veterans, all while managing his own small business, supporting his family, and revitalizing his community.
With computer-aided design and 3D printing skills increasingly in demand across a variety of industries, Southwestern University students will soon have another avenue to sharpen their technical knowledge.
Samuel Hoffman ’27 and Ethan Wilcox ’26 were each awarded $40,000 scholarships from The Sumners Foundation for their studies at Southwestern University.
Southwestern’s new Certificate in Legal Studies is designed to prepare students to engage with questions of the law in today’s society by exploring the applications, contexts, and consequences of law.
Pre-nursing graduates from Southwestern will now have the opportunity to earn their Bachelor of Science in Nursing from Baylor’s Louise Herrington School of Nursing in as little as 12 months.
After nearly a decade of bonding over patty melts and honey bbq chicken strip sandwiches, the Southwestern University football team’s offensive line recently became the star of a national Whataburger marketing campaign.
A U.S. Army veteran himself, Johnathon Melamed ’25 prioritized supporting his fellow student veterans, all while managing his own small business, supporting his family, and revitalizing his community.
With computer-aided design and 3D printing skills increasingly in demand across a variety of industries, Southwestern University students will soon have another avenue to sharpen their technical knowledge.
Samuel Hoffman ’27 and Ethan Wilcox ’26 were each awarded $40,000 scholarships from The Sumners Foundation for their studies at Southwestern University.
Southwestern’s new Certificate in Legal Studies is designed to prepare students to engage with questions of the law in today’s society by exploring the applications, contexts, and consequences of law.
Pre-nursing graduates from Southwestern will now have the opportunity to earn their Bachelor of Science in Nursing from Baylor’s Louise Herrington School of Nursing in as little as 12 months.
After nearly a decade of bonding over patty melts and honey bbq chicken strip sandwiches, the Southwestern University football team’s offensive line recently became the star of a national Whataburger marketing campaign.
A U.S. Army veteran himself, Johnathon Melamed ’25 prioritized supporting his fellow student veterans, all while managing his own small business, supporting his family, and revitalizing his community.
With computer-aided design and 3D printing skills increasingly in demand across a variety of industries, Southwestern University students will soon have another avenue to sharpen their technical knowledge.
Samuel Hoffman ’27 and Ethan Wilcox ’26 were each awarded $40,000 scholarships from The Sumners Foundation for their studies at Southwestern University.
Southwestern’s new Certificate in Legal Studies is designed to prepare students to engage with questions of the law in today’s society by exploring the applications, contexts, and consequences of law.
Pre-nursing graduates from Southwestern will now have the opportunity to earn their Bachelor of Science in Nursing from Baylor’s Louise Herrington School of Nursing in as little as 12 months.
After nearly a decade of bonding over patty melts and honey bbq chicken strip sandwiches, the Southwestern University football team’s offensive line recently became the star of a national Whataburger marketing campaign.
A U.S. Army veteran himself, Johnathon Melamed ’25 prioritized supporting his fellow student veterans, all while managing his own small business, supporting his family, and revitalizing his community.
Samuel Hoffman ’27 and Ethan Wilcox ’26 were each awarded $40,000 scholarships from The Sumners Foundation for their studies at Southwestern University.
After nearly a decade of bonding over patty melts and honey bbq chicken strip sandwiches, the Southwestern University football team’s offensive line recently became the star of a national Whataburger marketing campaign.
Erika (Sehne) Munch, M.D. ’04 has helped hundreds of patients experience the joys of parenthood through her role as a reproductive endocrinologist at Texas Fertility Center.
Southwestern’s unique approach to a liberal arts education, paired with passionate faculty and small class sizes, has put countless students on a path to success in law.
A new era for Pirates men’s basketball is underway as Matt Streich takes the helm, bringing over a decade of coaching experience at the NCAA Division III level to Southwestern.
Garey Chair and Professor of Mathematics Alison Marr uses her own experiences as a female mathematician to inspire the next generation of learners while also playing a pivotal role in enhancing the Southwestern community.
After celebrating 20 years with the American Heart Association and moving into a new national role, political science major Eric Batch ’97 looks back at his time at Southwestern and how it inspired him to change the world.
Professor of BusinessDebika Sihiwas selected to the Marketing Management Association (MMA) Board of Directors to serve a three-year term. In this role, Debika will have the opportunity to help shape the strategic direction of the organization and contribute to the continued growth and success of future marketing scholars, including service related to doctoral student consortiums and editorial/review work for conference proceedings and affiliated journals.
—May 2025
Professional Academic AdvisorJenny Terry Roberts’95 received the Organization Advisor of the Year Award for her work with SU’s chapter of Alpha Phi Omega, the gender-inclusive national service fraternity. APO was founded 100 years ago on the principles of leadership, friendship, and service; the Alpha Gamma Kappa chapter was chartered at SU in 1991. Jenny joined in her first semester as a student at Southwestern and loves helping current students keep it going strong. Additional awesome SU APO Advisors include Faculty AdvisorDebika Sihi, Community AdvisorPaul Ford’00, and Scouting AdvisorScott Roberts’94.
—May 2025
Professor of BusinessDebika Sihico-hosted a panel with Hannah Walters, Associate Professor of Marketing at Northern State University and author of “AI in Marketing: Applications, Insights, and Analysis,” at the Marketing Management Association Spring Conference. The panel explored four initiatives for integrating AI as a tool to develop critical thinking across marketing courses. Debika also presented her early-stage research project titled, “Place Marketing: Bridging the Gap Between Longtime Locals, Newcomers, and Tourists through Digital Marketing,” which examines how city marketing and communications teams manage the evolving brand identity of fast-growing communities.
—March 2025
Abigail (Abby) Ryan’25 and Professor of BusinessDebika Sihihave published their research, “Crafting and Evaluating Generative AI Prompts: Insights from Students, Educators, and Marketers,” inMarketing Education Review. This work draws on perspectives from these different groups to design a prompt engineering assignment that can be integrated into a variety of marketing courses. The abstract of the article can be readhere.
—January 2025
Professor of BusinessDebika Sihiand two of her first-year seminar students,Abigail Norton’28 andMateo Torres’28, were featured in a Litmaps Community Highlight, a newsletter received by over 100,000 researchers all over the world. The students were highlighted for their work visually mapping a literature review. The piece is availablehere. (Students granted permission to share their work, and the students’ names were redacted on the piece to protect their privacy due to the wide distribution of the newsletter, so they have agency on if/how they want to share the piece.)
