Marketers and advertisers were asked about the most effective cereal mascots for an article in Advertising Week’s brand mascot site, PopIcon. They all separately and independently agreed on Tony the Tiger (Frosted Flakes). Associate Professor of Business Debika Sihi was quoted in the article highlighting Tony’s greatness. Read the article here.

Associate Professor of Business Debika Sihi presented her research project titled “Have We Reached a Privacy Plateau? Consumers’ Evolving Privacy Concerns and Their Alignment with Increased State Regulations” at the Association of Collegiate Marketing Educators Annual Conference held March 6-11, 2023, in Houston, Texas. The project explores the privacy paradox and consumers’ willingness to share information online despite stated privacy concerns and growing consumer data protection regulations (at the U.S. state level).

Associate Professor of Business Debika Sihi was named one of three finalists in the Marketing Management Association’s (MMA’s) Teaching Innovation Competition at the 2022 MMA Fall Educators’ Conference, held September 21–23 in San Antonio, Texas. She also chaired a panel on adapting existing curriculum to include more data-driven projects/cases.

Associate Professor of Business Debika Sihi was featured in a column about the use of virtual reality technology in education on the technology news and information website Lifewire. 

Associate Professor of Business Debika Sihi published an article titled “What Adventure Will You Choose: New or Nostalgic?” in Adweek.