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SU Granada - Advanced Spanish & International Marketing

The SU Granada Advanced Spanish & International Marketing Program is a 6-week, 8-credit program for students with a minimum of three semesters of college-level Spanish or who tested out of Spanish III.  Students may enroll in the Spanish track or the Business track. An excursion to Morocco is included. The program is approved for 2025 & 2027.

Granada, Spain

SU Granada - Advanced Spanish & International Marketing Study Abroad Program

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SU Granada 2025 Brochure

  • Dr. Katy Ross

    Prof. Andy Ross

  • *It is required to attend an Info Session or Advising.

    Fall 2024 SU Granada information sessions: 

    • Info Session: September 24th, 2024 (Register here)
    • Info Session: October 21st, 2024 (Register here)
    • Info Session: November 12th, 2024 (Register here)

    Application Deadline: December 1, 2024

    Program Start Date: May 22, 2025

    Program End Date: July 3, 2025

  • Students must have completed the language prerequisite of Spanish III, or the equivalent (such as testing out, AP credit, etc.) by Spring 2025, to be eligible. 

  • All students will take the following course:

    SPA15-414: Conversation in Context - taught in Spanish by a local instructor (4 credits)

    This course focuses on conversation, especially useful interactions that students can use while living in Spain. The purpose of the course is to introduce students to cultural topics in Spain, and then to use those topics to create class discussions. Students will learn about Spain, become more conversant in Spanish, and practice their presentational skills.

    AND

    Students will also choose one of the following two courses:

    SPA 15-364: Cultures and Communities of Spain with Dr. Katy Ross (4 credits)

    Cultures  and Communities of Spain is a history and civilization course that offers students an overview of the historical and cultural events that shape Spain today. Students use the city of Granada as their classroom, supported by the course materials like current periodicals, TV programs, and movies. Some cultural excursions, such as visiting the Alhambra, attending a flamenco show, and learning about Spanish cuisine, meet outside of class time and are a substantial part of the learning experience. The class will be conducted in Spanish and assessment is also carried out in Spanish.

    BUS 30-354: International Marketing with Prof. Andy Ross (4 credits)

    International Marketing challenges students to understand the marketing implications of the different political, economic, social and cultural variables that exist in international markets. Students will learn the process of creating an in-depth cultural analysis and will use that analysis to evaluate the potential impacts to a company’s marketing strategy and marketing mix (product, pricing, promotions and distribution). While the process for evaluating an international market is broadly applicable, in this course students will focus on the European Union, Spain, and Spanish companies. The students will use the city of Granada as a major component of the classroom experience. The class will be conducted and assessed in English. 

  • The estimated program fee is between $6,101 and $7,221. The fee may change depending on enrollment and tuition rates.

    The program fee includes:

    • $550 non-refundable deposit
    • 8 credits of tuition
    • Pre-departure materials
    • Room and two meals per day with a host family
    • Laundry service once a week
    • Airport pick-up
    • Overnight excursion to Morocco including hotel, breakfast, and entrance fees
    • Welcome and farewell meals
    • Dedicated staff support for the program, including an IES Abroad resident director, with other staff as needed
    • Medical insurance

    The program fee does not include:

    • $75 application fee
    • International airfare
    • Baggage fees and travel insurance
    • Passport and visa expenses
    • Local and independent travel
    • Personal expenses: toiletries, activities, snacks, personal travel, souvenirs, etc.
  • While in Granada, students will live with carefully selected host families who will provide students with two meals per day and laundry service one time per week. Two students will be assigned to each family. A welcome and a farewell meal are included in the program fee. Breakfast is included at all hotels. Students are responsible for all other meals.

  • The program begins with a thorough orientation in Granada. Students will attend sessions on cultural adaptation and safety while also visiting some of Granada’s most important sites. They will then finish orientation by learning about host family living before meeting and moving in with their host families. The final session the following morning will cover the cultural events and excursions that the students will attend as part of the Granada program.   Organized excursions will include a trip to Morocco.