To be used when it is impossible to use formal letterhead.

Download Digital Letterhead

It is important to have a consistent look across all external communications in order to create a stronger brand connection with current and potential students, parents, influencers, alumni, donors and friends. 

The University email signatures should mimic the signature below.

Need help changing your signature? Download the instructions below.

Instructions for Adding Southwestern University’s Logo to Your Email Signature

Just need the logo? Use this link: https://www.southwestern.edu/marketing-and-communications/downloads/COM_SU_crestlogo_horiz_2018_EMAIL.png

Playfair Display Regular and Italic This type should be used for headlines and introductory copy. Italic should be used for emphasis.
HK Grotesk Light, Regular, and Bold This type should be used for all body copy, including quotes and sub- or category-headlines.

DOWNLOAD PLAYFAIR DISPLAY

DOWNLOAD HK GROTESK

What makes the Southwestern Experience so different? Why are these differences so important to the future of higher education and the success of our graduates? These are the overarching questions we answer in the key messaging portion of our brand positioning material. Here, you’ll find short descriptions of the major characteristics and programs that help set Southwestern University apart. 

This downloadable PDF includes Southwestern’s key messaging, support points, and distinctive features that you can share with friends and utilize when talking about Southwestern. 

Download Key Messaging

To be used, when possible, when presenting Southwestern University to internal and external audiences. 

Download PowerPoint Template