Need to spread the word about your event, program, or initiative? Southwestern’s Marketing and Communications team is here to help you communicate effectively and in alignment with our University brand. This page outlines key procedures for marketing and communication on our campus.
Whether you’re part of a department, student organization, or a University initiative, please review the following guidelines to ensure your message reaches the right audience in the right way.
Southwestern App & Digital Signage
The Office of Marketing and Communications curates content shared through the app and digital signage to align with our overall content strategy and audience engagement goals. While we welcome requests, inclusion is based on relevance, timing, and data-informed priorities.
Physical Campus Signage
Planning to use printed or physical signage on campus that you created? All signage, whether created by a department, office, or student group, must comply with University policies to maintain a cohesive, welcoming, and accessible campus environment. These guides explain where and how signage can be placed, as well as the approval process.
Social Media
Social media is a powerful tool to promote your department, student organization, or upcoming event. To help you use these platforms effectively and responsibly, we’ve developed clear policies and best practices.
- Social Media Policy – Understand the dos and don’ts for Southwestern-affiliated accounts.
- Main Account Reposting Procedure – Want your content shared on the University’s main accounts? Here’s how to submit it.
- Social Media Guidelines – Explore tips on voice, visuals, content strategy, and more.