In 2021, Pirate Athletics launched an exciting new brand. Since the launch, the Office of Marketing & Communications, the Athletic Department, and Facilities Management have worked together to rebrand spaces across campus and to help elevate the Athletics program. The most recent branding updates include the Women’s Locker Rooms, Softball field, and new Team Room.
Athletic Facility Branding Updates
Southwestern Mobile App
In August of 2023, Southwestern launched a new mobile app. The app allows students to view their assignments, find campus resources, and stay in the know about every campus event. It is also completely customizable to meet their specific needs. Plus, it allows Southwestern to send specific messaging to users based on who they are. The app is also available to download for faculty, staff, alumni, and parents.
Thrive: The Campaign for Southwestern
To help promote Southwestern’s current comprehensive campaign, the Office of Marketing and Communications partnered with the Office of University Relations to create marketing materials to launch the comprehensive campaign. In addition, materials were created to help development officers in their efforts to secure campaign gifts.
Campaign elements included:
- Website
- Case Statement
- Press Release
- Pop-Up Banners
- Printed Ads
- Stationery
- Email Templates
- Videos
- Launch event speeches and slideshows
- And more
Thrive design elements and messaging are also seen throughout current giving pieces.
Southwestern’s Adventure to Mount Kilimanjaro
Southwestern is offering juniors and seniors the opportunity to embark on the journey of a lifetime to summit Mount Kilimanjaro. To promote signups for this amazing opportunity, the Office of Marketing and Communications worked with the Office of Outdoor Adventure to create the following campaign elements.
Campaign elements:
- Website
- Promo Video
- Digital Signage Video
- Social Media
- App Ads
- Poster
- Handout
Project Breakdown by University Partners (July 1–Sept. 15, 2023)
Meet Our Team
Southwestern University, founded in 1840 as Texas’ first university, is a nationally recognized liberal arts institution located near Austin. At the center of the Southwestern Experience is the Pirate Plan, a personalized four-year roadmap that integrates academics, experiential learning, and career preparation with one-on-one support from a dedicated Success Coach. Students graduate with the experience, connections, and confidence to succeed in their careers and beyond. With continued investment in campus facilities and the development of a 560-acre, mixed-use district, Southwestern is redefining how a liberal arts education prepares students for the future. Southwestern doesn’t just prepare students for their first job. It prepares them for a lifetime of impact.
- 1st university in Texas
- #1 Hispanic-Serving Institution on the Top 100 Liberal Arts Institutions list (U.S. News & World Report)
- #1 in Texas and #19 in the nation for Career Services (The Princeton Review)
- #1 Liberal Arts college in Texas and #12 in the nation for Professors Get High Marks (The Princeton Review)
- #1 in Texas for Economic Diversity (New York Times)
- #1 location in the country to launch a career (Bankrate)
- #1 location in the country in quality of life (Bankrate)
- #1 in the United States for the percentage of Hispanic/Latino students enrolled among small, private, liberal arts colleges (IPEDS)
- #1 private university with largest land ownership - 700 acres




































































































