Our Work
Athletics

Athletic Facility Branding Updates

Print

In 2021, Pirate Athletics launched an exciting new brand. Since the launch, the Office of Marketing & Communications, the Athletic Department, and Facilities Management have worked together to rebrand spaces across campus and to help elevate the Athletics program. The most recent branding updates include the Women’s Locker Rooms, Softball field, and new Team Room.

  • Athletic Branding
  • Athletic Branding
  • Athletic Branding
  • Athletic Branding
  • Athletic Branding
Marketing & Communications

Southwestern Mobile App

Digital/Web

In August of 2023, Southwestern launched a new mobile app. The app allows students to view their assignments, find campus resources, and stay in the know about every campus event. It is also completely customizable to meet their specific needs. Plus, it allows Southwestern to send specific messaging to users based on who they are. The app is also available to download for faculty, staff, alumni, and parents.

Download the app today

  • Southwestern University App

Thrive: The Campaign for Southwestern

Digital/Web
Print
Video

To help promote Southwestern’s current comprehensive campaign, the Office of Marketing and Communications partnered with the Office of University Relations to create marketing materials to launch the comprehensive campaign. In addition, materials were created to help development officers in their efforts to secure campaign gifts.

Campaign elements included:

  • Website
  • Case Statement
  • Press Release
  • Pop-Up Banners
  • Printed Ads
  • Stationery
  • Email Templates
  • Videos
  • Launch event speeches and slideshows
  • And more

Thrive design elements and messaging are also seen throughout current giving pieces.

  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
Student Life

Southwestern’s Adventure to Mount Kilimanjaro

Digital/Web
Print
Video

Southwestern is offering juniors and seniors the opportunity to embark on the journey of a lifetime to summit Mount Kilimanjaro. To promote signups for this amazing opportunity, the Office of Marketing and Communications worked with the Office of Outdoor Adventure to create the following campaign elements.

Campaign elements:

  • Mount Kilimanjaro Promotion
  • Mount Kilimanjaro Promotion
  • Mount Kilimanjaro Promotion
Shareables
Videos
Elle Reed
Sarofim
Kaleb
Thrive
BEE-Co.
Houston Methodist Internship
Pirate Adventures
Mount Kilimanjaro
The Sixth Vital Sign
Student Research Restoration Through Biodiversity
Stories

Motivated by her own personal fertility journey, Professor of Spanish Katy Ross recently published Narrating Infertility in Spain, an examination of the fertility crisis in Spain and around the world.

Home to the Sarofim School of Fine Arts, the Fine Arts Building will undergo a comprehensive revitalization to support the future of interdisciplinary arts education.

As part of the University’s $120 million investment in the student experience, Southwestern officially opened two brand new, state-of-the-art residence halls prior to the start of the Spring 2026 semester.

Using valuable skills learned at Southwestern, Campbell Duffy ’22, Olivia McCain ’22, and Lilly Percifield ’22 have transformed a hobby into a profitable podcast that garners a worldwide audience of up to 25,000 listeners a month.

From produce to packaged products, Pirate Dining’s emphasis on utilizing locally-sourced options highlights Southwestern University’s commitment to sustainability and supporting local businesses.

As an Institutional Consulting Analyst, Philip Moffatt ’20 has built a successful career in wealth management on the foundation of his Southwestern Experience.

In WalletHub’s annual ranking of primarily undergraduate institutions, Southwestern University was honored as best in Texas and #41 in the nation.

Southwestern checks in at #351 in the Wall Street Journal/College Pulse 2026 Best Colleges in the U.S. rankings, the University’s first appearance on the list since 2022.

The popular college planning platform ranked Southwestern #9 on their annual Top 25 Best Southwest Colleges List, the University’s second-highest rating to date.

Southwestern has teamed up with Dallas-based NexBank to launch a financial literacy initiative that will equip students with critical personal finance skills.

Southwestern is ranked #84 on U.S. News & World Report’s 2026 Best National Liberal Arts Colleges list, the University’s second-highest ranking in over a decade.

Mood-Bridwell Hall has reopened following an award-winning, $25 million renovation project that infused the historic structure with the latest classroom technology.

Another national publication has honored Southwestern as Forbes ranked SU one of the best liberal arts colleges in Texas and the #304 overall institution in the U.S.

Led by dedicated faculty, top-notch career services, and a vibrant campus community, Southwestern University has again earned recognition as one of the top institutions in the country.

Photo courtesy Bob Bednar

Professor of Communication Studies Bob Bednar led five students deep into the Houston Methodist Hospital system to analyze organizational communication at one of the nation’s leading healthcare systems.

As perspectives surrounding higher education shift, Southwestern University is doubling down on the impact and value of a liberal arts education.

Nationwide education services company honors Southwestern University as a 2025 “Best Value College.”

SU recognized as one of the top student-centered undergraduate universities in the nation, anchored by strong career development, business, and education programs.

Under the Leadership of President Laura Skandera Trombley

By embracing the support system on campus and the resources available through Southwestern’s liberal arts education, first-generation student Fernando Cruz-Rivera ’26 has put himself on track to a successful career in government.

Thicc Man Thursday began in 2017 when Southwestern University offensive linemen would strategize and build friendships over dinner at Wha...

After nearly a decade of bonding over patty melts and honey bbq chicken strip sandwiches, the Southwestern University football team’s offensive line recently became the star of a national Whataburger marketing campaign.

Southwestern’s unique approach to a liberal arts education, paired with passionate faculty and small class sizes, has put countless students on a path to success in law.

   Southwestern student explores the beauty of global economics through artful data visualization.

Southwestern University prepares students for tomorrow’s careers.

Adrianna Moya '27 and Amalia Merino

Southwestern’s Hispanic-Serving Institution designation led Adrianna Moya ’27 to campus, then the connections she made at SU helped her flourish.

Eleven students spent four weeks in Paris studying sport, physiology, and culture during the Summer Olympic Games.

Southwestern alumna drives event marketing and audience experience for Vogue, The New Yorker, Pitchfork, and other brands as Senior Director of Event Audiences at Condé Nast.

Marcelo Salazar-Barragan '23

In the summer of 2023, every one of the University’s applicants to medical or dental school was accepted. Behind this extraordinary accomplishment was the hard work of exceptional students supported by an exceptional pre-health program.

Southwestern students atop Mount Kilimanjaro

In January 2024, Southwestern’s Outdoor Adventure Program took students on the adventure of a lifetime: a journey to Tanzania to climb the tallest mountain in Africa.

Student researchers explore interests, prep for the future

Professor of Music Michael Cooper

Long marginalized by racial prejudice, the accomplishments of these pioneering American masters can now be recognized and celebrated for their importance to 20th-century classical music.

Two students excel at Grupo Salinas and secure promising future opportunities.

Professor of biology shares her passion for chocolate education.

As the tech boom continues to sweep across Central Texas, students at Southwestern are well-positioned to take advantage of countless learning and career opportunities in new and emerging fields.

An alumna’s journey to the depths of the universe.

In the News
Marcom at Southwestern
  • Our team of professionals includes marketing-strategy specialists, writers and editors, creative directors and designers, photographers and videographers, social-media and public-relations experts. As problem-solvers and storytellers, we provide both creative services and strategic consulting, collaborating with our partners across the University to develop on-brand materials, from webpages, social media posts, and news stories to admissions collateral, reports to donors, and design support for facilities and events.

    View the Marketing & Communications page on southwestern.edu

  • The Office of Marketing and Communications is a centralized resource for the entire Southwestern University community. Through digital and print media, we combine heartfelt storytelling and elevated graphic design to enhance the reputation of the University while conveying the distinctive qualities of the Southwestern Experience to a wide range of audiences.

Project Breakdown by University Partners (July 1–Sept. 15, 2023)

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Meet Our Team

  • Dinah Ritchie

    Vice President for Integrated Communications & Chief Marketing Officer

  • Kristen Paxson

    Associate Vice President for Integrated Communications & Marketing

  • Matt Madsen

    Senior Creative Director

  • Andrew Felts

    Director of Communications and Public Relations

  • Ed Hillis

    Director of Web Development

  • Morgan Halley

    Marketing Project Coordinator

  • Sky Miles

    Digital Media Coordinator

  • Akaira Sutton

    Graphic Designer

  • Todd White

    Visual Content Producer

Look & Sound Like Southwestern
Elevator Pitch

Southwestern University, founded in 1840 as Texas’ first university, is a nationally recognized liberal arts institution located near Austin. At the center of the Southwestern Experience is the Pirate Plan, a personalized four-year roadmap that integrates academics, experiential learning, and career preparation with one-on-one support from a dedicated Success Coach. Students graduate with the experience, connections, and confidence to succeed in their careers and beyond. With continued investment in campus facilities and the development of a 560-acre, mixed-use district, Southwestern is redefining how a liberal arts education prepares students for the future. Southwestern doesn’t just prepare students for their first job. It prepares them for a lifetime of impact.

Brag Points
  • 1st university in Texas
  • #1 Hispanic-Serving Institution on the Top 100 Liberal Arts Institutions list (U.S. News & World Report)
  • #1 in Texas and #19 in the nation for Career Services (The Princeton Review)
  • #1 Liberal Arts college in Texas and #12 in the nation for Professors Get High Marks (The Princeton Review)
  • #1 in Texas for Economic Diversity (New York Times)
  • #1 location in the country to launch a career (Bankrate)
  • #1 location in the country in quality of life (Bankrate)
  • #1 in the United States for the percentage of Hispanic/Latino students enrolled among small, private, liberal arts colleges (IPEDS)
  • #1 private university with largest land ownership - 700 acres