I received my Ph.D. in Strategy from the University of Michigan, Ann Arbor in 2021. Currently, my research interests lie at the intersection of entrepreneurship, technology and innovation, and cognition. Specifically, I study how organizational actors understand and use latest technologies like AI.

I teach Business Strategy, Innovation Management and Leadership at Southwestern.

My research investigates the interplay between emerging technologies, cognitive processes, and decision-making in entrepreneurial and organizational contexts.

• Westphal, J., Zhu, D., & Kunapuli, R. (2023). Seeking Input when the Train has Left the Station: The Decoupling of Participative Strategic Decision-Making Processes and the Role of New Technology in Symbolic Management. Strategic Organization.

Kunapuli, R. (2024) Effect of concrete Language in firm prospectus on analysts’ Selection of nonconforming reference groups. Southern Management Academy Conference, San Antonio, TX

Kunapuli, R. (2024) Legitimacy issues and immigrant entrepreneurship. Transitional Entrepreneurship Conference, Old Dominion University, VA.

Kunapuli, R. (2024) Effect of concrete Language in firm prospectus on analysts’ Selection of nonconforming reference groups. Southwest Academy of Management Conference, Galveston, TX

Kunapuli, R. (2024) Self-help groups and women entrepreneurship in rural India: The role of social factors in successful participation. Diana Internal Conference on Women’s Entrepreneurship, Sweden

Kunapuli, R. (2024) Cognition and creativity: Exploring the interaction between human minds and Generative AI. R&D Management Conference, Sweden

Kunapuli, R. (2024) Effect of concrete language in firm prospectus on analysts’ selection of nonconforming reference groups. EURAM conference, University of Bath, UK

Kunapuli, R. (2023) Heterogeneity of social evaluations and effect on new firm success. Journal of Management Studies Conference, Online.

Kunapuli, R. (2023) Effect of concrete Language in firm prospectus on analysts’ Selection of nonconforming reference groups. Journal of Management Studies Conference, Miami, FL.

Kunapuli, R. (2022) Effect of expertise on cognitive Complexity: The case of security analysts. Academy of Management Annual Conference, Seattle, WA.

Kunapuli, R., Westphal, J. D., & Zhu, D. H. (2021) Seeking input when the train has left the station: The symbolic management of participative strategic decision making. #STRongerTogether research symposium on emerging issues in corporate governance and strategic leadership

Kunapuli, R. (2020) Seeing the New Through the Old: The constraining effects of experience and status on analysts’ evaluations in new markets. Strategic Management Society Annual Conference.

Kunapuli, R. (2019) Intermediaries as Interpreters of Value: Legitimation of Valuation Metrics in New Markets. Academy of Management Annual Conference, Boston, MA.

Kunapuli, R., Park, S.H., & Westphal, J.D. (2017). The diffusion and consequences of coordinated impression management support among minority leaders. Academy of Management Annual Conference, Atlanta, GA. https://journals.aom.org/doi/10.5465/AMBPP.2017.12222abstract