Dinah Ritchie is Vice President for Integrated Communications & Chief Marketing Officer at Southwestern University, a role she assumed in 2024 after nearly a decade of leadership within the University’s marketing and communications team.

Since joining Southwestern in 2015, she has helped shape how the institution presents itself to prospective students, families, alumni, and the broader community. She was a part of the team that developed the University’s current brand system, including its messaging framework, visual identity, and website redesign, and oversaw major communication infrastructure improvements such as the Southwestern mobile app, the MySouthwestern portal, and campus-wide digital signage.

Today her work focuses on telling the story of a liberal arts university in transition — from launching communications for Southwestern’s 560-acre mixed-use development to supporting a four-year student success roadmap that connects academic experience with career outcomes. She also directs branding and messaging for new campus facilities and oversees strategies that have significantly expanded the University’s regional and national visibility.

Before entering higher education, Ritchie worked in sports marketing, serving in fan engagement and game-day promotions roles with Texas Tech Athletics and the Valero Alamo Bowl. That background–competing for attention, building loyalty, and creating experiences people want to belong to–continues to shape her approach to higher education marketing.

Ritchie graduated summa cum laude with a master’s degree in mass communications from Texas Tech University in 2012, following her bachelor’s degree in public relations from Texas Tech in 2011.

Ritchie lives in Georgetown with her husband, Todd, and their three young children. Outside of work, she can usually be found at a youth sports field or gymnastics gym.