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Thrive: The Campaign for Southwestern University Surpasses $150 Million Fundraising Goal
Since the launch of the Thrive campaign in 2018, the Southwestern community has donated over $160 million to elevate student success, enhance academic excellence, and transform the campus.
July 23, 2025
July 23, 2025
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For nearly 200 years, Southwestern University has provided students, faculty, and staff with an unparalleled campus experience. Throughout these two centuries, the generosity of the Southwestern community has paved the way for countless students to experience all that the University’s unique liberal arts education has to offer.
After seven years of historic support, Southwestern University is celebrating the successful completion of Thrive: The Campaign for Southwestern. The most ambitious fundraising campaign in the University’s history saw the Southwestern community come together to donate over $160 million, surpassing the campaign’s goal of $150 million.
The Thrive campaign has transformed Southwestern, in the classroom through major investments in student success and academic excellence, and on campus through the renovation of historic buildings and the construction of several new facilities. The campaign also saw record-setting donations to the University’s annual and general support funds, ensuring the impact of Thrive will continue to be felt for years to come.
“I am deeply grateful to our students, faculty, and staff for bringing Southwestern’s mission to life each day, and to our President, Board of Trustees, and the University Relations team for their unwavering commitment to increase student support,” Muhvic said.
Over $11.5 million was raised for student life initiatives, in addition to over $5 million for high-impact experiences. The generosity of the Southwestern community has contributed to hundreds of students participating in high-impact experiences during their time on campus, from outdoor adventures like climbing Mount Kilimanjaro to paid internships like conducting research with world-class doctors at Houston Methodist Hospital.
Another $2.5 million was raised to enhance advising and increase retention. First-year advisors were hired to help students understand the structure and purpose of Southwestern’s curriculum and how it connects to other experiences such as research, internships, study abroad, and community service.
Nearly $20 million was raised to support academic excellence. Endowed chairs have been added to several academic departments, allowing Southwestern to continue to attract and retain world-class faculty. Donations to individual departments have funded faculty scholarships to conduct research, plus the addition of more student assistants and state-of-the-art equipment. A major gift created the Center for Teaching, Learning, and Scholarship, dedicated to fostering a culture of continuous professional growth and collaboration among Southwestern faculty.
The Thrive campaign has financially supported numerous building projects that align with the University’s vision for a more sustainable, accessible, and inclusive environment that fosters teaching and learning while preserving the historical integrity of the campus. More than $20 million has been dedicated toward the construction and renovation of residential and academic buildings.
The Thrive campaign made the construction of the new Welcome Center possible. On track to open in the spring of 2026, the facility will become the new home of the Office of Admission and Financial Aid. The Welcome Center will include an art gallery, cafe, theatre, and meeting spaces.
Funds have also been raised to construct a multi-purpose sports complex on campus. More than infrastructure, the vibrant and inclusive multi-purpose sports complex represents a lasting space for students, alumni, parents, and fans to gather, celebrate, and connect—cementing the role of athletics and school spirit in the Southwestern Experience.
As the book closes on the Thrive campaign, these generous donations have enhanced Southwestern University’s infrastructure, offered life-changing experiences, and created an environment for the entire SU community to thrive for years to come.