Sean Lade ’25 studied alongside world-class researchers during the intensive Summer Undergraduate Research Internship program at Houston Methodist Hospital.
Foolhardy Love, a short film starring and associate produced by Gabriella Gonzalez Biziou ’12 has been earning rave reviews at film festivals across the country.
Out of more than 800 colleges and universities analyzed, WalletHub ranked Southwestern #5 in the state of Texas, #33 in the south, and #165 in the nation.
A renewed bond between Southwestern and the Ride On Center for Kids (ROCK) has sparked meaningful connections across the two organizations… and a documentary screening coming soon to campus.
Junior Alexa Nunez ’26 spent the summer learning valuable marketing skills during an internship with the Community Engagement Team at the San Antonio Humane Society.
Hear the inspirational stories of five Latina women who were featured in the Rostros y Almas / Faces and Souls photography exhibit at Southwestern University in 1992.
Anthropology and feminist studies alumna Amiel Padayhag ’20 earned a 2023-2024 Fulbright U.S. Student Program Award to conduct anthropological research in the Philippines. Explore her first-hand account of the experience below.
Follow along as a group of Southwestern students explores ancient fossils, cretaceous limestone, and even dinosaur footprints at the Canyon Lake Gorge.
Sean Lade ’25 studied alongside world-class researchers during the intensive Summer Undergraduate Research Internship program at Houston Methodist Hospital.
Foolhardy Love, a short film starring and associate produced by Gabriella Gonzalez Biziou ’12 has been earning rave reviews at film festivals across the country.
Out of more than 800 colleges and universities analyzed, WalletHub ranked Southwestern #5 in the state of Texas, #33 in the south, and #165 in the nation.
A renewed bond between Southwestern and the Ride On Center for Kids (ROCK) has sparked meaningful connections across the two organizations… and a documentary screening coming soon to campus.
Junior Alexa Nunez ’26 spent the summer learning valuable marketing skills during an internship with the Community Engagement Team at the San Antonio Humane Society.
Jara’s “Our Rhythm, Our Voices” transforms the real-life stories of a dozen Latin American immigrants into a moving musical performance that recently headlined Austin’s iconic Long Center.
Hear the inspirational stories of five Latina women who were featured in the Rostros y Almas / Faces and Souls photography exhibit at Southwestern University in 1992.
Anthropology and feminist studies alumna Amiel Padayhag ’20 earned a 2023-2024 Fulbright U.S. Student Program Award to conduct anthropological research in the Philippines. Explore her first-hand account of the experience below.
Sean Lade ’25 studied alongside world-class researchers during the intensive Summer Undergraduate Research Internship program at Houston Methodist Hospital.
Foolhardy Love, a short film starring and associate produced by Gabriella Gonzalez Biziou ’12 has been earning rave reviews at film festivals across the country.
Out of more than 800 colleges and universities analyzed, WalletHub ranked Southwestern #5 in the state of Texas, #33 in the south, and #165 in the nation.
A renewed bond between Southwestern and the Ride On Center for Kids (ROCK) has sparked meaningful connections across the two organizations… and a documentary screening coming soon to campus.
Junior Alexa Nunez ’26 spent the summer learning valuable marketing skills during an internship with the Community Engagement Team at the San Antonio Humane Society.
Jara’s “Our Rhythm, Our Voices” transforms the real-life stories of a dozen Latin American immigrants into a moving musical performance that recently headlined Austin’s iconic Long Center.
Anthropology and feminist studies alumna Amiel Padayhag ’20 earned a 2023-2024 Fulbright U.S. Student Program Award to conduct anthropological research in the Philippines. Explore her first-hand account of the experience below.
Follow along as a group of Southwestern students explores ancient fossils, cretaceous limestone, and even dinosaur footprints at the Canyon Lake Gorge.
Sean Lade ’25 studied alongside world-class researchers during the intensive Summer Undergraduate Research Internship program at Houston Methodist Hospital.
Foolhardy Love, a short film starring and associate produced by Gabriella Gonzalez Biziou ’12 has been earning rave reviews at film festivals across the country.
Out of more than 800 colleges and universities analyzed, WalletHub ranked Southwestern #5 in the state of Texas, #33 in the south, and #165 in the nation.
A renewed bond between Southwestern and the Ride On Center for Kids (ROCK) has sparked meaningful connections across the two organizations… and a documentary screening coming soon to campus.
Junior Alexa Nunez ’26 spent the summer learning valuable marketing skills during an internship with the Community Engagement Team at the San Antonio Humane Society.
Jara’s “Our Rhythm, Our Voices” transforms the real-life stories of a dozen Latin American immigrants into a moving musical performance that recently headlined Austin’s iconic Long Center.
Hear the inspirational stories of five Latina women who were featured in the Rostros y Almas / Faces and Souls photography exhibit at Southwestern University in 1992.
Anthropology and feminist studies alumna Amiel Padayhag ’20 earned a 2023-2024 Fulbright U.S. Student Program Award to conduct anthropological research in the Philippines. Explore her first-hand account of the experience below.
Sean Lade ’25 studied alongside world-class researchers during the intensive Summer Undergraduate Research Internship program at Houston Methodist Hospital.
Foolhardy Love, a short film starring and associate produced by Gabriella Gonzalez Biziou ’12 has been earning rave reviews at film festivals across the country.
Out of more than 800 colleges and universities analyzed, WalletHub ranked Southwestern #5 in the state of Texas, #33 in the south, and #165 in the nation.
A renewed bond between Southwestern and the Ride On Center for Kids (ROCK) has sparked meaningful connections across the two organizations… and a documentary screening coming soon to campus.
Junior Alexa Nunez ’26 spent the summer learning valuable marketing skills during an internship with the Community Engagement Team at the San Antonio Humane Society.
Jara’s “Our Rhythm, Our Voices” transforms the real-life stories of a dozen Latin American immigrants into a moving musical performance that recently headlined Austin’s iconic Long Center.
Hear the inspirational stories of five Latina women who were featured in the Rostros y Almas / Faces and Souls photography exhibit at Southwestern University in 1992.
Anthropology and feminist studies alumna Amiel Padayhag ’20 earned a 2023-2024 Fulbright U.S. Student Program Award to conduct anthropological research in the Philippines. Explore her first-hand account of the experience below.
National college guide recognizes Southwestern as one of the top universities in the nation, led by strong business, education, and career development programs.
The images we use in our communications can make a powerful impression. Whether shooting new photography, selecting from our library of images, or using stock photos, it is important to select images that reflect our personality and set the right tone.
Tell A Story: The image should engage the viewer and tell a story. Avoid shots that are obviously staged or posed. The subject should be reacting to their situation and not looking into the camera. We want to create the impression that the viewer is peeking in on a Southwestern moment in time.
Human Element: Including people in photos creates a less sterile and more relatable image. It stands as an indirect reminder that humans are the center of everything that happens at SU and visually builds a better sense of community and vibrancy.
Brand Color Integration: Photography is a great place to indirectly incorporate brand colors. Subtle background details in yellow can give a photo a Southwestern look and feel without feeling forced. Whenever possible plan to include Pirate yellow somewhere in the shot in the background, foreground or primary subject.
Adding Warmth: When using multiple photos in one communication,a unified tone can help photos to feel like they were taken at the same time and place and part of a cohesive brand. Warmth in a photo brings a sense of comfort and feels welcoming.
Show a Face: Showing the subject’s face can help the viewer to feel more like he or she is engaging in the scene, and also help to connect a positive emotion with the image.
Shooting Photography
Shoot full frame.
Establish a mood, tone, or point of view
Strive for authenticity. Candid-style photos are ideal.
Shoot for both landscape and portrait orientation.
Integrate brand colors strategically.
If possible, block shots from the viewer’s points of view (direct, eye-level).
A shallow depth of field can reduce a busy background and draw the eye to the subject matter.
Use the rule of thirds to keep the subject in a position that will allow for scaling across different platforms.
Lighting can be used to help guide the viewer towards the subject of the image. Adding a vignette can help cheat this effect in post-production.
Dark areas in the foreground help to draw the eye towards the subject and also provide legible space for text overlays.
Portraits should be close-up and engaging, in an environmentally contextual setting.
Capture engaging and emotional moments that tell a story.
Avoid harsh or overhead lighting, patterned clothing (solids work best), and extraneous elements (water bottles, trash cans, etc.).
Human Element
Including people in photos creates a less sterile and more relatable image. It stands as an indirect reminder that humans are at the center of everything that happens at SU and visually builds a better sense of community and vibrance.
Brand Color Integration
Photography is a great place to indirectly incorporate brand colors. Subtle background details in yellow can give a photo a Southwestern look and feel without feeling forced. In the example below, notice the bottle labels and the costume in the background.
Adding Warmth
A unified tone can help photos feel like they were taken at the same time and place and part of a cohesive brand. Warmth in a photo brings a sense of comfort and feels welcoming. The goal is to evoke the feeling of being on Southwestern’s campus. The left photo has a warmer temperature than the photo on the right. It feels softer, more welcoming, and inviting.
Show a Face
Showing the subjects face can help the viewer feel more like he or she is engaging in the scene, and also help connect a positive emotion with the image. Candid-style photos are ideal, the subject does not need to be looking at the camera.
