News
The Making of the Mark
A behind-the-scenes look at the Southwestern’s new athletics branding
August 19, 2021
August 19, 2021
What does it take to create a Division III athletics brand and experience that rival those of Division I universities or professional sports teams? Business major Mason Biggers ’21 and Creative Director Matt Madsen share their insights into the three-month collaborative process behind producing Southwestern University’s new athletics brand.