30-114 Fundamentals of Accounting
An introduction to financial and managerial accounting concepts and techniques. The course will emphasize the development of the accounting model, analysis of financial statements and the use of accounting information. No previous knowledge of accounting is assumed. (Fall, Spring) (ScS)
30-154 Quantitative Methods in Business
The mathematical skills necessary to make business decisions and solve business problems. Course content includes basic algebraic properties, the study of limits and continuity, differentiation, optimization and graphing, and the mathematics of finance.
30-204 Intermediate Accounting
An in-depth study of financial accounting principles, standards and techniques. Covers financial statements, cash, receivables, inventory, plant assets, intangible assets and investments. Special attention is paid to underlying accounting theory. Prerequisite: Business 30-114. (ScS)
30-214 Foundations of Business
A study that integrates traditional macro issues in management, marketing and operations, including production systems, organization structure and design, market segmentation, pricing promotion, consumer behavior, group effectiveness and strategy. Strategic thinking approaches provide integrating frameworks. Prerequisites: Business 30-114, Economics 31-104, Mathematics 52-114, and Mathematics 52-164. Sophomore standing required. (Fall, Spring) (ScS)
30-254 Business Law
The role of law in society; introduction to legal reasoning, the judicial process and other areas of law. The study of contracts, agency and partnerships. Prerequisite: Sophomore standing. (ScS)
30-304 Selected Topics
May be repeated with change in topic. Four credits will count as one upper-level course.
30-354 International Marketing
This course challenges students to understand the marketing implications of the different political, economic, social and cultural variables that exist in global markets. Students will learn the process of creating an in-depth market analysis and will use that analysis to evaluate the potential impacts to a company's marketing strategy and marketing mix. Contributes to International Studies. Prerequisite: Business 30-214 or permission of instructor. (ScS)
30-394 Consumer Behavior
Understanding the buying processes of individuals and groups. Focuses on the demographic and psychographic characteristics of individual consumers, the social influences that affect their behavior, and how marketers attempt to persuade buyers. Contributes to Design Thinking. Prerequisite: Business 30-214. (ScS)
30-414 Operations Research
Formulation and solution of problems with management, economics, engineering and science applications using modeling, optimization techniques, and simulation. Topics include linear and integer programming, simplex method, duality, sensitivity analysis, branch and bound algorithm, transportation and assignment problems, network optimization, and problem solving using optimization software. Also Mathematics 52-414 and Computer Science 54-414. Contributes to Data Analytics and Data Science. Prerequisites: Mathematics 52-164 (Modern Calculus I), and either Business 30-474 (Finance), Mathematics 52-674 (Linear Algebra), some Computer Science course at the 300 level or above, or permission of the instructor.
30-434 Digital Marketing
This course covers the fundamentals of digital marketing. Students learn how to apply and adapt traditional marketing strategies to an electronic domain (e.g., understanding the Internet for distribution). The classes and readings introduce students to search engine optimization (SEO), website management, and e-mail campaign strategies. The course also includes discussions of the ethical issues surrounding and related to e-marketing including privacy and psychological well-being. The latter part of the class is focused on social media. This includes analysis of social media metrics and user sentiment. Contributes to Data Science. Prerequisite: Business 30-214. (ScS)
30-454 Auditing
Study of auditing concepts, standards, objectives and procedures. Includes internal control evaluation, audit reports, evidence, statistical sampling, professional responsibilities and generally accepted auditing standards. Prerequisite: Business 30-114. (ScS )
30-464 Innovation and Strategy
Technology and innovation are pervasive in today's business world, and all modern businesses need to manage and plan for technological change. This course discusses analytical techniques and frameworks to understand and manage technological change. Students get to apply these frameworks to analyze current innovations and businesses. In doing so, students learn about the latest and emerging technologies and how such innovations shape modern businesses. Prerequisite: Business 30-214. (ScS)
30-470 Finance Lab
Accompanies BUS30-474.
30-474 Finance
Analysis and application of the principles of managerial finance, especially the valuation of financial assets, capital budgeting and financial planning. Proficiency is gained in the application of calculators and computer spread sheets to financial analysis. Also Economics 31-474. Prerequisites: Business 30-114, Economics 31-104, Mathematics 52-114, and Mathematics 52-164, and 42 credits. (Fall, Spring) (ScS)
30-554 Organizational Behavior
A study of the process of management focused on the behavioral approach to management of modern business organizations with emphasis on individual, group, intergroup and total organizational behavior. Communication, leadership styles, perceptual differences and motivation in organizations are stressed. Prerequisite: Business 30-214. (ScS)
30-574 Investments
Principles of portfolio management and institutional investment analysis; various theories of the securities markets and their relation to the economy; the relation between investment theory and corporate investment; relation of investment to corporate capital structure; and different approaches to security evaluation using Excel models. Also Economics 31-574. Prerequisites: Business 30-474 or Economics 31-474, or permission of instructor. (Fall) (ScS)
30-584 International Business
This course develops a conceptual framework for making business decisions in a globally competitive company. This framework requires an understanding of an environment that has different cultures and values, multiple foreign currencies, alternative capital markets, and country specific risks. The course focuses on the multinational firm's operating environment, global strategy and functional operations. Contributes to International Studies. Prerequisite: Business 30-214 or permission of instructor. (ScS)
30-594 Financial Statement Analysis
Application of accounting information to financial decision making: assessing the financial strengths and weaknesses of corporations; measuring operating and financial performance using financial statements and cash flows; constructing pro forma financial statements and forecasts of sales and earnings; and identifying sources of earning manipulation. Prerequisites: Business 30-474 or Economics 31-474. (Spring) (ScS)
30-912 Financial Analyst Program
Intensive, hands-on, real world experience in applying the concept of business analysis and valuation to develop analytical skills and experiences as a financial analyst. Student analysts are responsible for managing an over $1 million investment portfolio that is part of S.U.'s endowment. Students learn to assess the operating, financial, and investment performance of companies as well as make financial projections; then combine them with technical analyses to make final common stock recommendations for the FAP Portfolio. Prerequisites: Business 30-474 or Economics 31-474. One-year commitment required. Concurrent registration in Business 30-574 during the Fall. Concurrent registration in Business 30-594 during the Spring. Members of the program are selected through an application and interview process. May be repeated. Four credits will count as one upper-level course, and a maximum of four credits may be applied toward the major.
30-951 Independent Study and Research
Four credits will count as one upper-level course, and a maximum of four credits may be applied toward the major.
30-952 Independent Study and Research
Four credits will count as one upper-level course, and a maximum of four credits may be applied toward the major.
30-953 Independent Study and Research
Four credits will count as one upper-level course, and a maximum of four credits may be applied toward the major.
30-954 Independent Study and Research
Four credits will count as one upper-level course, and a maximum of four credits may be applied toward the major.
30-964 Capstone in Business
Topics may vary from year to year. Students integrate and apply core concepts from multiple disciplines of business, incorporate societal context of business, consider a business issue from systemic perspectives, explore interactive effect of multiple variables, analyze and synthesize complex ideas and distill implications, present logic orally and in writing, and conduct a cumulative self-assessment. Prerequisites: Business 30-214, Business 30-474 or Economics 31-474, and senior standing or permission of instructor. (Fall, Spring)