Our Work
Athletics

Athletic Facility Branding Updates

Print

In 2021, Pirate Athletics launched an exciting new brand. Since the launch, the Office of Marketing & Communications, the Athletic Department, and Facilities Management have worked together to rebrand spaces across campus and to help elevate the Athletics program. The most recent branding updates include the Women’s Locker Rooms, Softball field, and new Team Room.

  • Athletic Branding
  • Athletic Branding
  • Athletic Branding
  • Athletic Branding
  • Athletic Branding
Marketing & Communications

Southwestern Mobile App

Digital/Web

In August of 2023, Southwestern launched a new mobile app. The app allows students to view their assignments, find campus resources, and stay in the know about every campus event. It is also completely customizable to meet their specific needs. Plus, it allows Southwestern to send specific messaging to users based on who they are. The app is also available to download for faculty, staff, alumni, and parents.

Download the app today

  • Southwestern University App

Thrive: The Campaign for Southwestern

Digital/Web
Print
Video

To help promote Southwestern’s current comprehensive campaign, the Office of Marketing and Communications partnered with the Office of University Relations to create marketing materials to launch the comprehensive campaign. In addition, materials were created to help development officers in their efforts to secure campaign gifts.

Campaign elements included:

  • Website
  • Case Statement
  • Press Release
  • Pop-Up Banners
  • Printed Ads
  • Stationery
  • Email Templates
  • Videos
  • Launch event speeches and slideshows
  • And more

Thrive design elements and messaging are also seen throughout current giving pieces.

  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
  • Thrive Campaign
Student Life

Southwestern’s Adventure to Mount Kilimanjaro

Digital/Web
Print
Video

Southwestern is offering juniors and seniors the opportunity to embark on the journey of a lifetime to summit Mount Kilimanjaro. To promote signups for this amazing opportunity, the Office of Marketing and Communications worked with the Office of Outdoor Adventure to create the following campaign elements.

Campaign elements:

  • Mount Kilimanjaro Promotion
  • Mount Kilimanjaro Promotion
  • Mount Kilimanjaro Promotion
Shareables
Videos
Transforming Campus
BEE-Co.
Houston Methodist Internship
Pirate Adventures
Grand Living Internship
Mount Kilimanjaro
The Sixth Vital Sign
Student Research Restoration Through Biodiversity
Magnolia Musical Theatre Internship
THRIVE - A Campaign for Southwestern University
Stories
Southwestern University

SU checks in at #83 in U.S. News & World Report’s 2025 Best National Liberal Arts Colleges list, an extraordinary 19-spot improvement from just four years ago.

Adrianna Moya '27 and Amalia Merino

Southwestern’s Hispanic-Serving Institution designation led Adrianna Moya ’27 to campus, then the connections she made at SU helped her flourish.

Eleven students spent four weeks in Paris studying sport, physiology, and culture during the Summer Olympic Games.

Southwestern alumna drives event marketing and audience experience for Vogue, The New Yorker, Pitchfork, and other brands as Senior Director of Event Audiences at Condé Nast.

Southwestern honored as the #2 liberal arts college in Texas and the #284 institution in the country, the University’s highest ranking since 2018.

In addition to being named a “Best College,” Southwestern ranks #2 in the nation in The Princeton Review’s “Best Career Services” category.

Through a seasoned blend of award-winning meal options, professional staff, and state-of-the-art facilities, Pirate Dining is enhancing the Southwestern Experience one meal at a time.

Marcelo Salazar-Barragan '23

In the summer of 2023, every one of the University’s applicants to medical or dental school was accepted. Behind this extraordinary accomplishment was the hard work of exceptional students supported by an exceptional pre-health program.

Adrian Ramirez, Dr. Laura Senio Blair, and Amalia Merino

The University’s HSI designation will benefit all students through significant federal funding for new programs and opportunities including access to professional development, educational programming, internships, networking events, and more. 

Southwestern students atop Mount Kilimanjaro

In January 2024, Southwestern’s Outdoor Adventure Program took students on the adventure of a lifetime: a journey to Tanzania to climb the tallest mountain in Africa.

Junior biochemistry and mathematics double major earns prestigious scholarship for students studying natural sciences, mathematics, and engineering.

Alex Cannata '24

Alex Cannata ’24 shares his experience working for a baseball glove startup.

A new partnership offers students the opportunity for research assistant roles, interdisciplinary internships, and comprehensive observership experiences.

Alejandro Medina ’24 demonstrates outstanding potential in computing research by the Computing Research Association.

The University will receive over $1 million to support the humanities curriculum.

Student researchers explore interests, prep for the future

Professor of Music Michael Cooper

Long marginalized by racial prejudice, the accomplishments of these pioneering American masters can now be recognized and celebrated for their importance to 20th-century classical music.

Students work with faculty and staff to create an interactive digital map of Southwestern’s campus.

Celebrating an outstanding commitment to international exchange and global impact.

Two students excel at Grupo Salinas and secure promising future opportunities.

Southwestern Partners with Rice, Washington University

Southwestern Students Enjoy Tech Access, High Quality of Life

Southwestern University

Southwestern was 21st among national liberal arts universities, and 28th in a list of the 286 “most-selective colleges in the country” as defined by Barron’s Profiles of American Colleges.

Ashlyn Zunker

Theater student juggles the rigors of school and a job on set.

SU the only top 100 liberal arts university to be named an HSI

Anthropology’s Naomi Reed collaborates on a new podcast series.

Southwestern is investing $120 million in a series of construction and renovation projects that underscore the university’s commitment to advancing the liberal arts in the 21st century.

Professor of biology shares her passion for chocolate education.

As the tech boom continues to sweep across Central Texas, students at Southwestern are well-positioned to take advantage of countless learning and career opportunities in new and emerging fields.

An alumna’s journey to the depths of the universe.

As war rages in her home country of Ukraine, seventeen-year-old Yeva-Mariya Hayko ’26 finds a home away from home at Southwestern.

In the News
Marcom at Southwestern
  • Our team of professionals includes marketing-strategy specialists, writers and editors, creative directors and designers, photographers and videographers, social-media and public-relations experts. As problem-solvers and storytellers, we provide both creative services and strategic consulting, collaborating with our partners across the University to develop on-brand materials, from webpages, social media posts, and news stories to admissions collateral, reports to donors, and design support for facilities and events.

    View the Marketing & Communications page on southwestern.edu

  • The Office of Marketing and Communications is a centralized resource for the entire Southwestern University community. Through digital and print media, we combine heartfelt storytelling and elevated graphic design to enhance the reputation of the University while conveying the distinctive qualities of the Southwestern Experience to a wide range of audiences.

Project Breakdown by University Partners (July 1–Sept. 15, 2023)

Chart showing how an HTML table can be used as the data source for the chart using the Highcharts data module. The chart is built by referencing the existing HTML data table in the page. Several common data source types are available, including CSV and Google Spreadsheet.

Meet Our Team

  • Dinah Ritchie

    Vice President for Integrated Communications & Chief Marketing Officer

  • Kristen Paxson

    Associate Vice President for Integrated Communications & Marketing

  • Matt Madsen

    Senior Creative Director

  • Andrew Felts

    Director of Communications and Public Relations

  • Ed Hillis

    Director of Web Development

  • Morgan Halley

    Digital Marketing Coordinator

  • Akaira Sutton

    Graphic Designer

  • Todd White

    Visual Content Producer

Look & Sound Like Southwestern
Elevator Pitch

Southwestern University is a national leader in student-faculty research, student mobility, and career counseling. Less than a year after graduation more than 98 percent of our students are employed or seeking further education. Our student body is one of the most economically and socially diverse in the nation, and our students enjoy a vibrant campus environment where more than $120 million is being invested in new and renovated buildings. Occupying more than 700 acres in the midst of the fastest-growing city in the U.S., Southwestern is building a one-of-a-kind community next to campus, grounded in our liberal arts values and designed to serve as a model for sustainable, mixed-use development.

Brag Points
  • 1st university in Texas
  • #1 Hispanic-Serving Institution on the Top 100 Liberal Arts Institutions list (U.S. News & World Report)
  • #1 in Texas for Economic Diversity (New York Times)
  • #1 in Texas and #2 in the nation for Career Services (The Princeton Review)
  • #1 university in Texas for green colleges (The Princeton Review)
  • #1 location in the country to launch a career (Bankrate)
  • #1 location in the country in quality of life (Bankrate)
  • #1 private university with largest land ownership - 700 acres
  • #1 100% pre-med acceptance rate